Ojas Site Will Be Closed From 9 August To 12 AugustDigital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it -- meaning offline marketing isn't as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.Since time began, the natural broad -leaved forests of the Himalayas have played a significant role in the life of the people of Uttar Pradesh. In fact, the forests are the foundation of the whole economy of the hill villages. Green leaves and grass, for example, provide fodder for the animals, whose dung is used as fertilizer for the croplands. Dry twigs and branches are the only source of domestic cooking fuel. The forests also provide large supplies of fruits, edible nuts, fibers and herbs for local consumption. The forests break the flow of the seasonal rainfall that lashes the slopes of this mountain range every year during the monsoon. This creates springs and ever-flowing streams which are vital for the mountain people and their animals during the hot summer months.
For many years, however, large areas of these rich forest resources are getting destroyed. For example, the forests ofTehri -Gadhwal were exploited to supply timber for the expanding railway network in the plains.Europeans in Mussourie wanted cultivation of new food crops like potatoes, leading to large-scale clearing of mixed oak forests. 'There was dearly a contradiction between the village people's basic needs, and the requirements of the state to earn money. In 1930, the people ofTehri-Gadhwal began a non-cooperation movement called satyagrah a form of peaceful resistance to obtain justice in opposition to the oppressive forest laws. In that year, a large number of people were killed in Tilari by the armed forces of the kingdom ofTehri-Gadhwal, when they formed a protest meeting against official forest policy. Look at the picture. What do you notice? There are some men, women and children embracing the trees.
The two men are with saws in their hands. They want to cut down the trees but the people are protecting them. 'They do not allow them to do any harm to the trees as they are emotionally attached to them. It was 'Chipko Movement' to save the forests. The movement saved the green forest and protected the envirorunent.Out of the satyagrah movement has grown the post independence Chipko ("hug-a-tree") movement in which villagepeoplehave actuallyput their bodies around trees tostop them from being felled. This grass-roots struggle against commercial cutting of the Himalayan forests of Uttar Pradesh has forced the state government to rethink its strategy. Commercial felling, in fact, is now banned above a height of 1 ooom. But there are large areas of degraded forests, and the Forest Department has failed to reafforest them. As a result, there is now a severe scarcity of animal fodder and domestic fuel, and acute water shortage. The women suffer the most. In many parts of the hills, women now have to walk all day to collect the daily requirements of fodder, fuel and water. Inspired by the Chipko movemen4 the village women have now started to manage and protect local forests, to ensure their regeneration. Under the leadership of Shri Sundar Bahuguna and Shri Chandi Prasad of Tehri Gadhwal District, in Uttaranchal, tree lovers came forwar dtosavet he Deodar Forests that lieon thes lopesof the Himalayas. In\ this movement, the tree lovers used to embrace the trees to save them from being cut. It was popularly known as the Chipko Movement Conservation of forests is our moral duty. Our constitution now reads"" It is every citizen, s fundamental duty to conserve and thereby improve forests, lakes, rivers, envirorunent, alongwith wildlife, and also to have compassion towards organisms." Kangad, a village of 200 families, lies at the height of 2000 m. It is an excellent example of the way in degraded. In that year, however, the Forest Department decided to fell it. 'The village women-who had to walk long distances for fuel, fodder and water- were determined to save the last patch of trees. 'The men of Kangad, though, were offered work by the Forest Department to fell the trees. As a result, there was a conflict between the village men and women. After four months of resistance, the women succeeded in saving their forest .The women's organisation (the Mahila Mangal Dal) then decided to revive the degraded forests. On the basis of the number of cattle owned by each family, contributions were raised to employ a forest guard, who was paid < 300 per month. For three years the arrangement worked well, but problems then arose; the forest guard became negligent, and protection was loose. Once the women discovered this, they abolished the post and decided to guard the forest themselves. Enter digital marketing -- in other words, any form of marketing that exists online.
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